Brazilian academic gives a social media lesson

Renata Santiago is a professor at FAAP university in São Paulo, teaching social media and communications. She also teaches digital communications at SENAC and is a social media strategist at CDN Digital.

In this interview, she talks to IT Decisions about the corporate use of social media tools in Brazil, specifically:

• How she uses social media in her own job
• How does B2B social media work, when compared to B2C?
• Will social media change corporate structures?
• Are the corporate policies banning social media use changing?
• How do you measure the ROI of social media?
• Can comms and PR be improved using social media?

Photo by JD Hancock licensed under Creative Commons