Tag Archives: marketing

Brazil will lead in service and marketing innovation

Posted on February 14, 2012 by Mark Hillary

Recent research from social media research firm Semiocast shows that Brazilians are now second only to the USA in their use of the micro-blogging service Twitter. The U.S. still top at the 1st place on Twitter in terms of accounts … Continue reading →

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J&J: CIOs must look at Brazil IT

Posted on November 17, 2011 by Mark Hillary

Johnson & Johnson has been doing business with Brazilian IT companies since 2004. In this interview, the firm’s IT manager for global services, Nigel Storey, tells IT Decisions about his experience.  ————————————————————————————————————————————————————————————————————- The testimonial that Johnson & Johnson (J&J) presented … Continue reading →

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Start the Week #15: words of management wisdom

Posted on June 13, 2011 by Mark Hillary

Last week was a varied one. We had words of management wisdom from General Motors, whether or not English is required to work in IT in Brazil, and social media and transparency from the Gov2.0 conference, but we missed out on … Continue reading →

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Most Brazilian firms invest in digital marketing

Posted on April 8, 2011 by Mark Hillary

About 90% of Brazil-based businesses are using online tools to promote their products and services, according to research. 

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Interview: Directory publisher reinvents itself

Posted on April 5, 2011 by Mark Hillary

Telelistas.net has radically moved away from its traditional print publishing business and shifted its business focus to the web. Chief executive James Tompkins tells IT Decisions about the firm’s change  journey.

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Brazil IT remains under the radar

Posted on March 18, 2011 by Mark Hillary

As a board member of Intellect, the trade association representing the British technology industry, Dr Richard Sykes is better placed than most to understand how to promote a national industry. As an IT industry veteran with experience including roles as … Continue reading →

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