How can Brazil dazzle the global CIO?

What does Brazil IT need to do in order to dazzle CIOs as a destination for technology-based services? We asked Paul Smith, the global managing director of the offshore software development arm at recruitment group Harvey Nash, about what it takes for a country to be successful in a increasingly competitive global IT services market.

In this audio interview, you will hear Smith’s opinions on:

• The common errors of the so-called emerging markets when offering IT services to foreign clients;
• What CIOs that look beyond India look for when picking an alternative destination for IT services;
• Advice to Brazilian companies looking to sell IT services overseas.

Paul Smith’s advice to Brazilian IT companies trying to sell across borders

Paul Smith on what CIOs want when buying IT services from locations such as Brazil

Paul Smith on the challenges for IT suppliers selling services overseas

Photo by D Sharon Pruitt licensed under Creative Commons