Banco do Brasil makes IT improvements to attract borrowers

Brazilian-government owned bank Banco do Brasil (BB) is seeking to use more sophisticated customer relationship management (CRM) systems to reach its target of R$ 1tr ($616bn) in assets under management by the end of 2011. 

Retail vice president at BB Paulo Cafarelli has been quoted by newspaper Valor as saying that the bank will seek potential credit borrowers across its own client base of about 55 million people.

To that end, improvements in the bank’s customer relationship system have been made. The bank has also found that, for example, 30,000 people make mortgage simulations in its self-service terminals and these potential customers will now be contacted.

Fellow state-owned bank Caixa Econômica Federal has also realized there is much business to be made with improved CRM systems. The bank has purchased a new system this year to get more detailed insight into their relationship with the bank and purchasing habits. This is in turn hoped to help the bank to provide “the most appropriate products and services”.

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